Get Google AdWords

 

This book will help you understand the search behavior of your
target market or audience. For example, what do people search
for most often in your market? Does your site already rank well for
certain queries? Is there a relevant query you aren’t yet targeting,
but should be?
If your website doesn’t appear on the first page of search results
for queries you want to target, then you can’t expect to get real,
worthwhile traffic from search engines. According to a study from
iCrossing published in 2010, 95.3% of Google search traffic comes
from the first page. Clearly, the first page of results is where you
want to be, and not only the first page but preferably at the top of
the first page. If you aren’t there, and most of us aren’t there yet,
then Google AdWords may be the right solution for you.