This book draws together information on the key areas of successful
business – planning, funding, researching customers, competitors and the
industry, setting up, structuring and designing a Web site, financial implications
and considerations involved in setting up a Web site, consulting expert
advice and services, establishing an online presence, secure online trading,
using new business tools and technology, understanding and taking advantage
of Web 2.0, online advertising and promotion, using eBay as a business
tool, handling customers and staff, bookkeeping, accounting and tax, and
planning for growth– all in one bumper guide. Phew!
With help from this book, you can transform a simple idea into your very own
online business empire.
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